Phaidon Press, one of the world’s leading publishers of books on the visual arts, launches its redesigned website today. The new design for www.phaidon.com was created by digital design consultancy, The Tin and implemneted by eShopworks on WORKSsitebuilder

eShopworks and The Tin balanced an ambitious creative brief and the high design values associated with Phaidon against the equally demanding technical and commercial objectives of increasing online sales.

The design strategy was to preserve the pleasure of browsing, which forms a key part of the purchasing experience for Phaidon’s design-conscious consumers, by creating a simple and uncluttered interface that is as visually appealing as it is functional. The result is a sophisticated transactional website, powered by eShopworks WORKSsitebuilder platform, which retains Phaidon’s values of quality and beauty, while providing customers with an intuitive browsing and buying experience.

The design and navigation employs the language of colour to signpost the different sections of the website. Customers are guided through Phaidon’s extensive list of titles covering everything from art, architecture, photography, design, performing arts, decorative arts, contemporary culture, fashion, film, travel, cookery and children’s books. Brand consistency is maintained by referencing the visual signatures used in Phaidon’s seasonal catalogue.